CFA Institute receives Honourable Mention for Executive Communications

This recognition is testament to the power of collaboration between client and agency. Together, we have crafted a strategic approach to executive communication that emphasises creativity, impact, and effectiveness. It also underscores the importance of a high-profile personal brand in the digital age, particularly for leaders in the financial sector.

Campaign highlights

• Elevating the online presence of CFA Institute's CEO, Margaret Franklin, on LinkedIn
• Creating engaging written, visual, and video content aligned with CFA’s brand pillars
• Use of video content to boost Franklin’s accessibility and trustworthiness, covering key announcements and global events
• Tailored content for investment professionals, CFA members, charterholders, and future candidates worldwide

Commenting on the win, Living’s Client Services Director, Stephanie Isaacs said: “CFA Institute was an early adopter of Executive Communications and it’s been really rewarding to work with such a forward-thinking team. To see Marg become one of LinkedIn's Top Voices in 2020 and 2023 and grow her following by over 1,200%, is testament to the value CFA Institute continue to place on leadership through communication.”

About the Executive Communications Awards

The Executive Communication Awards recognise excellence in all aspects of executive communication and are organised by the people who convene the Executive Communication Council. Find out more

Need a successful brand, digital content or campaign?

If you would like to know more about how we can bring creative excellence to your financial services brand, please contact Duncan Shaw in New York, Greg Hobden in London, or Gigi Yung in Hong Kong.