Helping Nuveen tell its story of sustainable global investment

Nuveen, a leading global asset manager that has supported the financial futures of investors for over 120 years, approached Living to solve the challenge of creating an interactive online experience for prospects and clients to explore the firm’s investment offering in global farmland properties.
This was a challenge we relished from the outset.

Following comprehensive research and user experience concepting, it was clear that the creation of a data-rich, interactive tool would provide Nuveen with the ideal opportunity to demonstrate its credibility in this tangible, sustainable investment area.

It would also allow Nuveen to not only raise awareness of the firm’s expertise in global farmland and its new open-ended fund, but also serve as a highly effective way to educate institutional investors with a bird’s eye view of the different types of crops it has within its farmland portfolio and the associated benefits.

Seamless integration

It was critical for the user interface to look like part of Nuveen’s digital design system, reside in their existing CMS environment and integrate seamlessly on nuveen.com.

The careful crafting of the interface design and technical build by our digital experts ensured exactly that, and now the tool is seamlessly integrated in place, providing our clients with the ability to easily manage and update content in the future.

Visit the Farmland map tool.

If you would like to know more about how we can help you optimise the digital expression of your investment products and strategies, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong