Tradeweb. As seen on TV

This innovative campaign empowers financial possibilities and highlights Tradeweb's position as a market-leading electronic trading platform, connecting the buy side and the sell side. They continue to excel in enabling electronic trading activities across diverse asset categories, encompassing fixed income, derivatives, ETFs (exchange-traded funds), and additional financial products.

Visually, we used our bespoke Tradeweb graphic, a dynamic aperture that represents opportunity and captures the precision essential in every trade. Coupled with a vibrant colour palette, our messaging comes to life with energy and intensity, making every detail pop off the screen. The language used throughout speaks to Tradeweb's target audiences, offering a multi-faceted and versatile platform that is unmatched in the industry.

This is another opportunity to let the world know that Tradeweb is on the pulse of the markets. Their team keeps finding ways to push forward and improve on what’s already been built. With gusto, a little bit of edge and personality, the message that if it’s anywhere, it’s 'On Tradeweb' is now being broadcast across the world.

Looking for a cut-through brand campaign?

If your next campaign needs to be heard above the noise, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.