A clearer, more confident Reed Smith

What began as the need to modernise the firm’s digital presence became an opportunity to sharpen how Reed Smith presents itself across channels. The refresh brings greater cohesion to the firm’s visual language, creating a clearer and more confident expression of the brand.

The updated identity focuses on clarity, consistency and flexibility, supporting communication across practices and regions while allowing the brand to evolve as priorities change. A refined visual system strengthens recognition and brings renewed energy to how the firm’s expertise and perspective are presented.

Anchored by the refreshed brand, Reed Smith now has a stronger foundation for expressing who it is today and supporting its continued growth.

Find out more about our brand and digital work for Reed Smith.

Considering a brand evolution?

Reach out to Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong to learn how we can help your firm’s brand and digital experience stand out.