10/09/2025

Living strikes Gold at the Transform Awards North America 2025

We’re thrilled to share that Living clients Axinn and TOI both won Gold at last night’s Transform Awards North America 2025 in New York City.

Axinn’s rebrand – where legal expertise meets artistic sophistication – earned Gold for Best Visual Identity from the Professional Services Sector, along with three Bronze awards for Best Creative Strategy, Best Implementation of a Brand Development Project, and Best Use of Copy Style or Tone of Voice.

Blockchain pioneer TOI also took home Gold for Best Visual Identity from a Startup, plus a Silver for Best Use of a Visual Property.

These wins are a testament to the power of our collaborative, purpose-led approach – working in partnership with client teams to craft bold, strategic solutions that push boundaries, drive results, and leave a lasting impact.

Congratulations to all last night’s winners.

About the Transform Awards

The Transform Awards North America provide a platform for organisations to benchmark their brand work against peers and stand out among competitors, celebrating excellence in creativity and strategy across the full brand development process.

Want to transform your brand?

Reach out to Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong to learn how we can help your firm rebrand with purpose.

Transform Awards North America 2025 winners Axinn law firm's new brand