Promoting the quality investment capabilities of Wellington

At the heart of the campaign was a mission to cut through the noise of the investment sector by leveraging bespoke creative for Wellington’s distinctive brand and four of its leading funds: the Credit Total Return Fund, the US Quality Growth Fund, the Credit Income Fund, and the Global Quality Growth Fund. 

Our creative approach combined strategic storytelling with the creation of a bespoke ‘W’ visual that represents Wellington's scale, quality, and unique vantage point.

Applied across multiple formats, from Traditional Chinese messaging at Hong Kong tram stations to dynamic digital screens and pillar wraps in Singapore, the out of home campaign successfully brings Wellington’s promise of 'quality' to life, helping the firm stand out in a highly competitive market.

With placements live from mid-July 2025, Wellington’s latest campaign is more than just visible, it’s memorable.

Need an impactful campaign?

Speak to one of brand amplification experts: Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong to learn more about how we can elevate your product's storytelling.