Rewarding creativity and innovation in ETF marketing

Since launching their first ETFs in 2022, AB has stood out in a crowded market with disruptive campaigns that have helped the firm amass $6billion AUM in just over two years.

AB’s latest campaign was chosen as a winner of ‘Distinction’ awards in both the ‘Integrated & Multi-channel Campaign’ and ‘AI Creative Integration’ categories, beating thousands of other entries from around the world.

An investor-first strategy

Centred around flexibility, adaptability, and opportunity, the ‘Flex Appeal’ campaign strategy builds on the strengths of AB’s ETF broad offer and the market-leading team that actively manage each fund based on market conditions.

Smart and thought-provoking campaign headlines come to life through confident typography and a suite of dynamic flexibility-inspired images, all generated by artificial intelligence.

Find out more about our latest work for AB.

The Communicator Awards are one of the most prestigious awards in the marketing industry, recognising outstanding work in advertising, corporate communications, and public relations. 

Need a brand campaign that stands out from the crowd?

Connect with one of our specialists: Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong.