Solomon. A strategic brand refresh for an independent investment bank

Our strategy was to create a brand that would respect the firm’s heritage while allowing it stand out in a highly competitive financial services landscape. To solve this challenge, we started with a short discovery sprint with senior stakeholders to fully understand Solomon’s value proposition and how the firm’s existing core pillars could shape the brand.

The refreshed brand includes an evolved logo and visual language based on the firm's signature crown icon which is used to frame content. And to support the identity, brand messaging was developed to help communicate Solomon’s unique market advantage.

At the heart of the experience is a new website that features substantive content supporting Solomon’s value proposition and showcasing the firm’s expertise.

Solomon now stands apart from its competitors with a brand that captures the firm’s independent market position.

Find out more about our brand work for Solomon.  

Need a brand that stands out from the crowd?

Connect with one of our global brand specialists: Duncan Shaw in New York, Greg Hobden in London or Aliena Lai in Hong Kong.