Travers Smith wins the Grand Prix

Our ‘un-lawyer-like’ brand and website for law firm Travers Smith, which use a minimalist and authentic visual language, won:

• Grand Prix Award
• Best branded content site: Gold
• Best use of a visual property: Gold

One judge described our work for Travers Smith as “fresh, contemporary and friendly”, while another described it as “making the firm feel approachable with a clear value proposition.”

Our highly effective social media strategy and content for CFA Institute, the global association of investment professionals, scooped:

• Best content-driven brand created community: Gold
• Best content targeted to the investor audience: Silver
• Best use of content in a social context: Bronze

Judges commented that our work for CFA Institute was, “Creative thinking to engage the investor community in a fresh and vibrant way”. They added, “We really liked the personality-based approach. It stopped this being run-of-the-mill investor comms.”

This year saw a record number of entries, proving that compelling and engaging client-focused content is the backbone of marketing and communications, cutting through even in the most challenging of environments. Well done to all last night’s winners and their amazing and thoughtful content.

If you would like to know how we can make your content sing through the noise, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.

About the Corporate Content Awards Europe

The Corporate Content Awards is the only awards event to benchmark and reward corporate storytelling and the use of narrative to all corporate audiences, across owned, earned and bought media.

Building and maintaining a reputation requires precision, creativity and assiduousness in corporate communications. Ensuring the corporate story is told relies on strategic development, narrative building and, above all, excellent content. Find out more.