Raising the bar. Living Ratings of law firms 2021

It’s been 10 years since we released our first research report and today we hosted a virtual event to celebrate the launch of our 29th and most comprehensive edition of Living Ratings, our proprietary research – the brand and digital intelligence of the world’s Top 100 law firms 2021.

Over 150 industry and marketing professionals joined us live for our engaging, fact-packed virtual event, which featured Duncan Shaw, Living’s co-founder and Executive Creative Director, presenting our research findings.

Duncan revealed the rigorous research criteria used for this year’s analysis, then announced our rankings of the Top 20 law firms. Sharing key statistics and trends for 2021, Duncan provided examples of which firms from across the sector are producing market-leading content and displaying differentiated functionality. He wrapped up with an analysis of the opportunities that law firms should be seizing right now to improve their brand and digital intelligence.

The program then turned to a panel discussion featuring three law firm CMOs from Kasowitz, Lowenstein Sandler and Reed Smith, who joined Duncan in discussing this year’s Ratings stats. Moderated by Kevin Windorf, Living’s Client Strategy Director, the panel discussion focused on the priorities for each CMO’s firm in the coming year.

Download our Living Ratings Top 20. Access a recording of the event.

Please note: the full Living Ratings of Law Firms 2021 report, which details the scores and rankings of the Top 100 law firms, will be published in mid-April 2021.

In the meantime, if you would like to discuss where your firm has ranked and the analysis behind the score, please contact Mark Stephenson to arrange a meeting.